98Twelve

98Twelve needed a brand identity that could honor centuries of Mediterranean olive oil tradition while competing in the premium market. Sourced from ancient olive trees in southern Spain and irrigated solely by natural rainwater, their product story was compelling—but required a visual language sophisticated enough to command luxury pricing and shelf presence.

We developed a comprehensive brand experience rooted in authenticity and natural purity. The logo balances classic serif heritage with modern bold typography, while the packaging features unique rectangular bottles with minimalist design that stands out on shelves. Our art direction captured the golden light and rustic textures of the Mediterranean, creating lifestyle imagery that invites consumers into an authentic dining experience.