BRUNT Workwear

BRUNT Workwear achieved explosive growth, becoming an eight-figure brand on the strength of their high-quality work boots. However, this rapid success created a new challenge: retaining their first-time customers and effectively introducing them to their expanding line of apparel.

We implemented a precision-targeted retention strategy through email and SMS. By segmenting their audience—specifically isolating boot purchasers—we crafted personalized communication flows that showcased how their new apparel delivered the same quality and value they already trusted. This wasn't just about sending emails; it was about continuing the conversation.