Cravings by Chrissy Teigen

With a massive following of over 45 million, Chrissy Teigen's Cravings brand was hampered by a cumbersome and unsystematic infrastructure. The platform struggled to effectively bridge her celebrated content with her growing line of products, creating a disjointed experience for her dedicated community.

Our objective was to redevelop the Cravings digital world on Shopify Plus. We executed a full technical and SEO migration, focusing on a new site strategy that placed community at the center. We designed and developed a user-friendly experience where exclusive recipes and content live alongside a seamless storefront and a curated marketplace.