Crescent
A nonprofit banking brand people love
Clarity. Care. Credibility.
DisciplineBrand Strategy, Identity Design, Web Design, Interaction Direction
ServicesBrand strategy and positioningLogo and identity systemTypography and color systemDesign system and componentsUX and UI designAnimation and microinteractionsContent and storytellingSEO foundationAccessibility passLaunch support
ServicesBrand strategy and positioningLogo and identity system
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Crescent Cares is a nonprofit-focused division from Crescent, created to deliver tailored banking solutions that help organizations amplify impact. We partnered with ViDesigns to take the brand from concept to launch.
Identity: twin crescents echo the two Cs and form an embracing figure beneath a circle representing the world. The palette and type balance trust with approachability for nonprofit partners.
1 month
Brand and website delivery
Fintech
Industry
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