Ensanada Miami

When the celebrated Brooklyn-based restaurant Ensanada decided to expand to Miami, they needed to make an immediate impact in a competitive market. [8, 11] The task was to create a comprehensive brand experience that felt authentic to their coastal Mexican roots while capturing the unique energy of Miami's MiMo district.

We developed every brand touchpoint, starting with a compelling visual identity that translated seamlessly from the logo to the elegantly engineered menus. A series of professionally art-directed photoshoots provided a library of stunning, proprietary content. This powered a strategic social media launch that built massive anticipation, resulting in a fully booked opening month and features in major local publications.