Fiama Bar

Fiama Bar needed more than an identity—they needed a complete world that could capture the energy of nightlife culture and translate it into every touchpoint. The challenge was creating a brand that felt both irreverent and sophisticated, magnetic enough to become an instant destination while maintaining the authenticity that makes a place legendary.

We built Fiama's universe around a mischievous flame mascot that embodies the bar's personality: playful, confident, and unforgettable. The visual system draws from retro nightlife posters, cinematic flash photography, and tactile print ephemera, creating an aesthetic that feels like it could live on a wall or in your camera roll. Every element was designed to spark connection and keep audiences coming back.