Gruta
A brand, baked from scratch.
Taste worth discovering.
DisciplineBranding, Art Direction, Graphic Design, Photography
ServicesBrand Identity & Logo SystemMenu Design & EngineeringFood Photography Art DirectionPhotoshoot Production & ExecutionVisual Style GuidePre-Launch Marketing Asset Creation
ServicesBrand Identity & Logo SystemMenu Design & Engineering
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Gruta began as a compelling concept for an artisanal pizza place, but it lacked a visual identity to bring it to life. The challenge was to build a complete, tangible brand from the ground up, providing all the creative assets needed for a successful future launch.
We began by crafting a unique brand identity inspired by the name 'Gruta' (grotto), evoking a sense of being a hidden gem. This earthy, authentic feel was translated into the menu design. We then art-directed and executed a comprehensive photoshoot, producing a stunning library of food and lifestyle imagery.
Launch-ready
Brand package
100+
Photos Delivered
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