Gruta

Gruta began as a compelling concept for an artisanal pizza place, but it lacked a visual identity to bring it to life. The challenge was to build a complete, tangible brand from the ground up, providing all the creative assets needed for a successful future launch.

We began by crafting a unique brand identity inspired by the name 'Gruta' (grotto), evoking a sense of being a hidden gem. This earthy, authentic feel was translated into the menu design. We then art-directed and executed a comprehensive photoshoot, producing a stunning library of food and lifestyle imagery.