Nécessaire
Performance as beautiful as the product.
Body care, brilliantly marketed.
DisciplineGrowth Marketing, Creative Strategy
ServicesPaid Media Management (Social & Search)Creative Strategy & Art DirectionPerformance Creative ProductionInfluencer Content AmplificationClosed-Loop Retargeting Strategy
ServicesPaid Media Management (Social & Search)Creative Strategy & Art Direction
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Since 2018, Nécessaire has set a new standard in body care with its effective, eco-conscious products. To accelerate their growth, they partnered with us to overhaul their entire paid media operation, from strategy and execution to the creative itself.
We introduced a sophisticated closed-loop paid social strategy, enhancing retargeting efficiency and increasing repurchase rates. We also led a creative refresh, leveraging their influencer network to produce more digitally-native ads that resonated deeply with the target audience. This new approach drove a 46% revenue increase compared to previous creative assets.
118%
Paid Media Revenue Increase
43%
YoY Q4 Revenue Growth
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