Sculpd

Sculpd had masterfully built an engaged community around their at-home pottery kits, thriving on organic content and social proof. Their challenge was to translate this organic success into a structured, scalable paid acquisition model without losing the brand's authentic voice.

We implemented a high-velocity creative testing engine, transforming their wealth of user-generated content into a library of performance-driven ads. By focusing on rapid iteration and data-backed decisions across Meta, Google, and TikTok, we moved the brand from being 'organic-first' to 'paid-amplified,' allowing for confident and aggressive budget scaling.