VanMoof
The bike you feel, not see
Reflections in motion
DisciplineCreative Direction, Cinematography, CGI look development, Compositing, Sound Design
ServicesCampaign concept and narrativeShot list, boards, and previzLocation and light studiesHDRI and reflection plate captureCGI look development and lightingCompositing and color finishSound design and scoreSocial cutdowns and OOH key artLaunch toolkits for paid and organic
ServicesCampaign concept and narrativeShot list, boards, and previz
Concept: the bike is a living presence that travels with us from morning to night. It is felt more than seen. Its reflection suggests power, balance, and grace.
Visual language: hard flash, lens flares, motion blur, and wet surfaces turn the city into a moving mirror. The camera finds the bike in café mirrors, rain puddles, glass towers, and polished car panels.
0
Direct hero shots of the full bike
12
Hero reflection moments across the film